On the heels of wrapping up its go!Fit weight-loss campaign, the Cleveland Clinic is using catchy music and coveted prizes from city’s three major sports teams to propel people off the couch and on their feet — and to make Northeast Ohio healthier.
Letsmoveit.org is a new, interactive web site launched in mid-September to accompany the motivational campaign, “Let’s Move It!” made its debut online and in commercials airing on WKYC Channel 3 and local radio stations.
Cleveland Browns general manager Mike Holmgren, Cleveland Cavaliers coach Byron Scott and Cleveland Indians general manager Mark Shapiro — along with Clinic President and CEO Delos “Toby” Cosgrove and Chief Wellness Officer Dr. Michael Roizen — are featured on a video inviting the community to join the movement.
The Clinic has two main goals. The first is to unify the marketing wellness
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